Meet Mike Johnson
Founder of AFR Fitness | Elite Performance Coach for Executives & Entrepreneurs
Move better. Feel younger. Train for the Sport of Life
How It Started
In 2009, I found myself standing in a crowded gym, surrounded by trainers who offered “one-size-fits-all” programs. I was bored, frustrated by the cookie-cutter routines, and I saw professionals who didn’t have time for endless reps—they had deals to close, boards to lead, families to support.
So I left the gym model and built something radically different: a concierge performance system tailored to high-performance professionals. 15 years later, I’ve honed a method that blends mobility, strength, and recovery into one seamless experience—so my clients don’t just train—they transform.
Meet Your Coach
Mike Johnson - Founder of AFR Fitness, performance specialist, and coach to executives, leaders, and entrepreneurs.
With 15+ years of experience in mobility, strength, and functional performance, Mike blends high-level training with recovery science, IASTM, and movement optimization.
His mission is simple:
Help the performance-driven professional move better, feel younger, and perform at the highest level - even with a demanding lifestyle.
Who I Serve
Executives & Leaders
Entrepreneurs & Founders
Busy Professionals
People making high-level decisions who need energy, mobility, and resilience to perform under pressure.
High-achievers building businesses who can’t afford downtime, burnout, or chronic tightness.
Individuals balancing demanding careers with family, health, and peak performance goals.
Performance-Driven Professionals
At AFR, we work exclusively with performance-driven professionals who want to feel younger, move better, and perform at the highest level — even with demanding schedules.
Senior leaders who need energy, focus, and resilience to perform at the top level every day.
Business builders who want a stronger body that can keep up with their ambition and workload.
High-achievers who want to move better, feel younger, and treat their body like their most valuable asset.
About AFR Project
AFR Concierge Fitness helps high-achieving adults eliminate stiffness, move like they’re 10 years younger, and reclaim their physical edge — in under 3 hours a week. No gym memberships. No fluff.Just elite private training, delivered directly to you — at home, in your building, at your hotel, or in your office. Whether you're a busy exec, a luxury resident, or always on the move — we design everything around your schedule, your location, and your goals.Want to look, move, and feel elite — without sacrificing your time. Book your private consultation now and experience the concierge difference. Located right in Boynton Beach. Concierge Personal Training, In-Home Training, Strength & Mobility, Private Group Sessions, Recovery & Support, Mindful Movement.
Our Values
At AFR Fitness, my values are the foundation of everything I do. They shape how I coach, how I serve my clients, and how I deliver lasting results. These principles ensure every client experience is not only effective—but exceptional.
- Excellence Over Everything:
I hold myself and my team to the highest standard. Every session, every detail, and every result is delivered with precision, professionalism, and purpose. - Results-Driven Approach:
We don’t guess—we strategize. Every plan is designed to create real, measurable progress that impacts your performance, longevity, and confidence. - Personalized Connection:
I build relationships, not routines. I take the time to understand your lifestyle, your needs, and your goals—so everything we do aligns with who you are and where you want to go. - Respect for Time:
Your time is valuable. That’s why AFR is designed for maximum efficiency and convenience. We eliminate the friction—so you can focus on results. - Strength Through Function:
This isn’t just about aesthetics. I train you to be strong, mobile, and pain-free in everyday life—so you can move better, live better, and stay ready for whatever life throws your way. - Mind-Body Performance:
True performance is both physical and mental. I help you build not just physical strength, but focus, clarity, and resilience—so you can lead in all areas of your life.
My Vision & Mission.
At AFR Fitness, my vision is to redefine what high-performance living looks like—where busy professionals, executives, and active adults move freely, age powerfully, and live with lasting vitality. I believe fitness should fit your life—not disrupt it. That’s why I created a concierge model that brings elite training and wellness directly to you, wherever you are.
My mission is to help you eliminate stiffness, move like you're 10 years younger, and reclaim your physical edge—without wasting time or energy on outdated gym routines. Through highly personalized functional training, expert support in recovery and nutrition, and a deep commitment to your results, I deliver a wellness experience that transforms not just your body—but your entire lifestyle.
What Makes Training with Me Different?
Personalized for Performance
No generic workouts. Every program is custom-built based on your goals, lifestyle, and limitations. We train smart—and we train with purpose.
Integrated Wellness Ecosystem
With my extended team of chefs, massage therapists, dietitians, and wellness coordinators, you gain access to a fully immersive support system—not just a personal trainer.
Concierge Convenience
In-home, at your office, or on the road—I come to you. No more wasted time in traffic or overcrowded gyms. Everything revolves around your schedule.
Real Results for Real Life
We train for longevity, power, and freedom of movement. My goal is to help you move like you're 10 years younger—and feel like your best self again.
