Meet Mike Johnson
Founder of AFR Fitness | Elite Performance Coach for Executives & Entrepreneurs
Move better. Feel younger. Train for the Sport of Life
Meet Your Coach
Mike Johnson - Founder of AFR Fitness, performance specialist, and coach to executives, leaders, and entrepreneurs.
With 15+ years of experience in mobility, strength, and functional performance, Mike blends high level training with recovery science, Tissue Reset, and movement optimization.
His mission is simple:
Help the performance-driven professional move better, feel younger, and perform at the highest level even with a demanding lifestyle.
How It Started
My journey into elite performance coaching started long before AFR Fitness existed…
In 2009, I found myself standing in a crowded gym, surrounded by trainers who offered “one size fits all” programs. I was bored, frustrated by the cookie-cutter routines, and I saw professionals who didn’t have time for endless reps they had deals to close, boards to lead, families to support.
So I left the gym model and built something radically different: a concierge performance system tailored to high performance professionals. 15 years later, I’ve honed a method that blends mobility, strength, and recovery into one seamless experience so my clients don’t just train they transform.
Who I Serve
🏆
Executives & Leaders
People making high level decisions who need energy, mobility, and resilience to perform under pressure.
📈
Entrepreneurs & Founders
High achievers building businesses who can’t afford downtime, burnout, or chronic tightness.
🎯
Busy Professionals
Individuals balancing demanding careers with family, health, and peak performance goals.
My Core Values
Excellence Over Everything
High-performance coaching requires accuracy, intention, and world-class standards in every detail.
Efficiency Without Compromise
Your time is your most valuable asset every session is structured to give maximum results with zero waste.
Personalized Performance
No templates. No generic programs. Every protocol is tailored to your body, lifestyle, and goals.
Longevity & Sustainability
You don’t just train to look good you train to move well for decades. This system supports your entire life.
The AFR Method
A performance system designed around your body, your lifestyle, and your goals.
Phase 1 
Reset
Restore mobility, eliminate stiffness, and rebuild movement quality so your body can function at a high level again.
Phase 2 
Rebuild
Develop strength, stability, and control so you move powerfully and confidently in everything you do.
Phase 3 
Perform
Unlock athletic performance speed, balance, coordination, explosiveness, and resilience for the sport of life.
What Makes Training with Me Different?
Personalized for Performance
No generic workouts. Every program is custom-built based on your goals, lifestyle, and limitations. We train smart and we train with purpose.
Integrated Wellness Ecosystem
With my extended team of chefs, massage therapists, dietitians, and wellness coordinators, you gain access to a fully immersive support system not just a personal trainer.
Concierge Convenience
In-home, at your office, or on the road I come to you. No more wasted time in traffic or overcrowded gyms. Everything revolves around your schedule.
Real Results for Real Life
We train for longevity, power, and freedom of movement. My goal is to help you move like you're 10 years younger and feel like your best self again.
Ready to Perform at Your Highest Level?
Book your private consultation and get a custom plan designed for your body, lifestyle, and goals.